Finding Betty Crocker - Susan Marks Finding Betty Crocker The Secret Life of America's First Lady of Food Susan Marks Genre: Cookbooks, Food & Wine Price: $13.99 Publish Date: May 11, 2010 Publisher: Simon & Schuster Seller: SIMON AND SCHUSTER DIGITAL SALES INC IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. T...